How Parallel Wireless Created Leadership and Department Alignment Through Elate
- Mary Kay Peacock, Chief of Staff, Parallel Wireless
Parallel Wireless is a global, 750 person company that is disrupting the ways wireless networks are built and operated. They are reimagining how hardware, software, and the cloud work together to change deployment economics for their customers.
Parallel Wireless believes innovation is driven by keeping their people empowered and aligned.
Charged with turning strategy into action, May Kay Peacock (Chief of Staff) and Brian Jasiak (Director of Strategic & Financial Planning) took on the challenge of leveling up Strategic Execution at Parallel Wireless.
Their end goal was clear: align leadership and departments around a shared north star, and empower every department to contribute meaningfully to the company’s most important priorities.
Parallel Wireless had their strategy scattered across numerous tools to manage their priorities. Each department tracked goals in its own way, from spreadsheets, to Jira, to shared documents. These tools worked well in isolation, but made it difficult for leadership to understand overall progress, or to see a simple view of how everything connected across the business.
As the company scaled, it became clear spreadsheets and scattered tools couldn’t support the level of strategic alignment the leadership team needed.
Parallel Wireless wanted a simple, scalable way to track priorities, build alignment around priorities, and create one shared conversation to support executing what mattered most.
“If you’re thinking about Elate, give it a try. It’s easy to adopt, easy to use, and delivers on what strategy teams need most: clarity, alignment, and visibility.”
- Mary Kay Peacock, Chief of Staff
When Parallel Wireless first began using Elate, the focus was on bringing visibility and consistency to how priorities were tracked and communicated. The Elate team worked hand-in-hand with Mary Kay to structure their objectives, dashboards, and reports to reflect the company’s focus areas.
Elate quickly became part of the team’s operating rhythm. Instead of reviewing scattered spreadsheets and ad-hoc reporting, leaders at Parallel Wireless now had a clear, centralized report of progress across every department.
“Elate being the single source of truth is critical. Things get lost in spreadsheets. Once something is in Elate, people know it is a priority the company is taking seriously.”
- Brian Jasiak, Director of Strategic & Financial Planning
Parallel Wireless has transformed how strategy comes to life. Leadership discussions are more focused, teams have a deeper understanding of their impact, and the organization as a whole moves with greater purpose.
Elate quickly became the foundation for how Parallel Wireless aligned strategy with execution through regular leadership review of key reports.
The Parallel Wireless team regularly reviews these reports in meetings, where they no longer start meetings trying to reconcile multiple versions of progress. Instead, they use Elate to drive deeper discussion around the most impactful priorities.
“Elate and strategy are a common language for our global team.”
- Brian Jasiak, Director of Strategic & Financial Planning
With Elate, Parallel Wireless has built a culture of accountability and alignment across its global organization. Every leader now has a clear, consistent view of progress, from company-wide priorities down to departmental initiatives.
The visual nature of Elate makes accountability tangible. When updates go stale, it’s immediately visible. “You can see when something hasn’t been updated in 60 days,” shared Brian. “Those visual prompts make it clear what’s on track and what needs attention.”
Beyond accountability, Elate has streamlined how Parallel Wireless collaborates. The leadership team and department leads now have a single place to review progress and understand how their work is connected and contributing to the broader vision.
Through consistent, monthly strategic reviews in Elate, Parallel Wireless has created a repeatable rhythm for success, ensuring every department stays focused, accountable, and aligned on what truly moves the business forward.
“Every quarter we use Elate, each department head becomes better at strategic planning.”
- Mary Kay Peacock, Chief of Staff
As Parallel Wireless and Elate enter their third year of partnership, the foundation they’ve built continues to strengthen. What began as a way to align leadership around company priorities has evolved into a culture of strategic excellence, one where every employee becomes better at strategic execution, and grows more confident in executing their work against the company’s vision.
Parallel Wireless is poised to continue driving innovation across the wireless industry, powered by the shared language of strategy, accountability, and alignment.
Together, Elate and Parallel Wireless are proving what’s possible when every person, at every level, moves toward the same north star.
Discover how Elate and Strategy Advisor work together to align teams, spot risks, and accelerate results.
