The New Era of Strategy Begins

I want to start by thanking each of you for your support and readership of The Pulse. What started as an idea has turned into a bi-weekly newsletter reaching more than 15,000 Strategy and Operations Leaders. More importantly, it has sparked meaningful conversations, created lasting relationships, and continues to inspire how I lead and build alongside our incredible team here at Elate.

That said, today’s edition is a bit different.

This Pulse represents work nearly seven years in the making. It’s a reflection of the hard work and determination of our team at Elate, and the support, guidance, and feedback from so many of you.

It’s a milestone that we believe will reshape and redefine the future of Strategy Execution.

Meet Strategy Advisor, your AI Partner for Strategy Execution.

There are moments in history where you stop and realize that the world is changing. Even if it’s not one single event, the past year has made it clear: the impact of AI will forever alter our lives.

Professionally and personally.

Every industry is working to better understand what AI means for their day-to-day work. As the co-founders of Elate, this period has been an exhilarating one for Abby and myself.

Through the advancement in technology, coupled with our years of experience working with hundreds of organizations and thousands of leaders, we realized Elate was at an inflection point. One that so many founders hope for when they start their journey to build something impactful for the world.

For those who don’t know our story, Elate was born from the pain we felt firsthand. Not as CEOs, but as the Strategy and Operations Leaders responsible for turning vision into execution. We lived the complexity of disconnected planning cycles, manual reporting, and the constant pressure to keep teams aligned while the business kept moving.

We needed a platform that understood how strategy actually works: cross-functional, messy, and constantly evolving. A solution that could help us bring order to the chaos and adapt when things changed.

So in 2019, we built Elate.

The first platform purpose-built for Strategy and Ops Leaders to align teams, automate reporting, and streamline execution.

But the way companies operate is changing fast. Planning cycles are shorter. Data is everywhere. Teams are distributed. Expectations are higher. And simply tracking progress isn’t enough anymore.

Strategy leaders need foresight. They need help sifting through noise to identify signals. They need a solution that doesn’t just track strategy, but helps guide it.

That’s why we built Strategy Advisor.

Strategy Advisor is Elate’s strategy-specific AI, designed to help leaders turn vision into execution with more speed, clarity, and impact. Not just a chatbot or analytics tool, but a strategic operator that surfaces insights, flags risk, and adapts your plan in real time.

This isn’t just a new product launch. It’s the realization of the original vision behind Elate: to help companies reach their shared vision and deliver their ultimate impact.

We believe the future of strategy isn't confined to better dashboards, sleeker project management tools, or goal-tracking systems that simply check the box.

The future of strategy is about turning big visions into real outcomes. And it starts with a trusted AI partner that strategizes alongside you to help shape that future.

If you’d like to learn more about Strategy Advisor or talk through how AI fits into your planning process, I’d love to chat. Feel free to reach out to me anytime: brooks@goelate.com.

Thank you again for making this day possible. Your support as a Pulse subscriber and supporter of Elate means more than you know.

— Brooks

‍