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Elate was born out of the pain our founding team felt firsthand. Not as CEOs, but as the Strategy and Operations Leaders responsible for turning vision into execution. We lived the challenges of disconnected planning cycles, manual reporting, and the constant pressure to keep teams aligned while the business kept moving.

The tools we had weren’t made for the job. Slides, spreadsheets, and dashboards were disconnected. Project management tools focused on tasks, not outcomes. OKR software lacked context. And performance systems were built for someone else entirely.

We needed a platform that understood how strategy actually works: cross-functional, messy, and always evolving. A platform that could bring order to the chaos and help organizations adapt as they grow.

So in 2019, we built Elate — the first platform purpose-built for Strategy and Operations teams to align their people, automate reporting, and move strategy forward.

But strategy work keeps changing. Planning cycles are shorter. Data lives everywhere. Teams are distributed. Expectations are higher. And tracking progress isn’t enough anymore.

That’s why we built Strategy Advisor — an AI engine built to help leaders move from identifying problems to solving them faster. It’s not just another chatbot or analytics tool. Strategy Advisor is a true partner that understands how strategy gets done.

This isn’t just the next product launch. It’s the next chapter in our mission: to help companies turn bold visions into measurable outcomes.

Because we believe the future of strategy won’t be defined by dashboards or disconnected systems, but by clarity, confidence, and connection. That’s the future we’re building at Elate.